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Volvo to Retain "Swedish Heart"

Volvo to Retain "Swedish Heart"
 


Once the sale of Volvo Car Corp. (VCC) from Ford to Zhejiang Geely Holding Group (ZGHG) was completed in August, some media were skeptical of Volvo's future. Li Shufu, chairman of ZGHG, made it clear to the media that Volvo's management, design, engineering and manufacturing would remain in Scandinavia. Doug Speck, president and CEO of Volvo Cars of North America, expanded on Mr. Li's statement, saying that "Volvo would retain its Swedish heart. The things that make Volvo what it is -- Scandinavian design, safety, quality and environmental care -- will stay the same."
 
Stefan Jacoby, VCC's new president and CEO, was asked last month what would be his priorities at Volvo. "I will have three priorities," Jacoby said. "Product, product and product. To me, Volvo stands for a Scandinavian heritage with great design and appeal. Volvos are good products, very safe and reliable cars. The brand is fundamentally very sound, but we need to go on refining it. We need to decide exactly what premium is for Volvo in the global market. I think Volvo belongs in the top league of the premium segment."
 
"We've been 'for sale' for almost two years," Speck says. "Our people are both relieved and enthusiastic that the process is complete. I was in Sweden a few weeks ago and the enthusiasm is very high -- the highest I've seen it in the last few years. Everyone is excited to focus on the business of improving our brand awareness and increasing sales and profitability.

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High Demand: Because of high sales performance we are looking for inventory to fill up our display lots and provide quality merchandise to our customers that are looking for quality pre-owned Volvos.
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With the Safe + Secure plan on all new Volvos, you get a five year or 50,000-mile warranty, plus five years or 50,000 miles of wear and tear coverage that takes care of items like brakes, rotors, and wiper blades ? virtually all the things you would have expected to pay for during ownership*. There's also five years of complimentary scheduled maintenance, so you won't have to pay for regularly scheduled services, either. We have even included five years of Roadside Assistance with no mileage restriction so there is a safety net should anything go wrong out on the road.
The latest Volvo lineup is one of the best ever and has been collecting accolades left and right. Auto Pacific honored the S60, XC70, and C30 with an Ideal Vehicle Award, which is given to vehicles that most closely meet the desires of their buyers. That means Volvo is in tune with what people are looking for in their cars. From comfort, to classic timeless styling, a relentless obsession with active and passive safety technology, and a variety of models to meet your needs from coupe and convertible all the way up to three-row all-wheel drive SUV crossover, Volvo has what you're looking for, and there's never been a better time to be in the market to trade than right now, so come in today.
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Volvo is selling some very special cups of lemonade to raise money for the great work that Alex's Lemonade Stand Foundation (ALSF) is doing to find a cure for pediatric cancer. For only $1 dollar each you can purchase virtual cups of lemonade to share with your family and friends via email. One hundred percent of the proceeds go to help spread the word about the important work that ALSF is doing, so you are helping in a big way. click below to donate:
http://lemonadestandforlife.com/




NEMITH VOLVO REMEMBERS PAUL NEWMAN - A FELLOW VOLVO DEALER
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You might expect a 80-year-old to have a Volvo in his garage. Volvos are the septuagenarians of the car world: long-lasting, unadventurous and often found at garden centres or National Trust properties.

But Paul Newman was no ordinary 80-year-old. And his Volvo is no ordinary Volvo. It has a Cosworth race-bred V8 engine dropped into it. "It's a funny Volvo," he admits. "It's an old 950, last of the rear-wheel drive estate chassis. It is hotted-up a little bit." Like a Ferrari is a warmed over Fiat...

The engine in Newman's Volvo is the size of a small piano and makes considerably more noise. Based on a Ford racing engine, it pumps out 400 horsepower (about as much as a Ferrari).

Newman sits on a velour couch in the back of an Airstream motorhome trundling down a road somewhere south of Ensenada, Mexico. He is en route to the start of the Baja 1000 desert rally down the length of southern California.

Newman, who has been racing for 33 years, is about to drive a buggy over sand dunes and rocks at motorway speeds over part of a 1000-mile course which the fastest cars complete in just 16 hours. But from the look on his face you'd think he was about to drive his Volvo to the shops at home in Westport, Connecticut.

Since he first raced aged 47, he has nearly won Le Mans, tested Indy cars, run an Indy team and even when he hits 80 still plans to keep racing his 670bhp Chevy Corvette. A few hours in a bucking bronco of a dune buggy does not phase the star of The Sting and Butch Cassidy and the Sundance Kid.

"If fact I think we filmed Butch Cassidy down here somewhere," says Newman, lifting his dark glasses for a peer through the window at the passing spaghetti western vista of cacti and cloudless skies. "Anyway I'm looking forward to the race. It's really the last of the great motoring adventures. I did the pre-run (test) a few weeks ago. It was great fun. I was amazed at the cars' ability to absorb bumps. They are just amazingly durable. The only thing is my back is not [feeling] too good, but we'll see how it goes. I'll just try to make sure that I don't hit any thing. But I'll have a guide, sitting there with a hammer and if I do something [rash], he will just hit me in the privates


Volvo Ocean Race is the "Everest of Sailing"

If Vikings raced.

The fun element of Volvo is easy to feel when you drive something as hot as a 2011 C30 R-Design. But did you know that Volvo has a "living on the edge" wild side, too? That would explain its sponsorship of the Volvo Ocean Race.

Think of the Volvo Ocean Race as what Vikings might do with their time if they were still around today. Some 1,300 years ago, Norsemen used so-called longships (with sails and oars) to explore and conquer lands as far west as Newfoundland. Today, the Volvo Ocean Race pits the world's best yacht crews against each other in a nine-month race around the globe.

The last Volvo Ocean Race began in Alicante, Spain, in October, 2008, and ended in July, 2009, in St. Petersburg, Russia. The teams sailed over 37,000 nautical miles of the world's most treacherous seas via Cape Town, Kochi, Singapore, Qingdao, around Cape Horn to Rio de Janeiro, Boston, Galway, Goteborg and Stockholm.

The next Volvo Ocean Race will take place in 2011-2012. Preparation and practice are occurring now. The U.S. stop on this amazing high-seas journey will be in Miami.

Maybe likening the Volvo Ocean Race to the Vikings is a bit of a stretch. The Vikings didn't sail for fun and competition. The Ocean Race is, rather, inspired by the spirit of great seafarers, fearless men who sailed the world's oceans aboard square-rigged clipper ships more than a century ago. The Volvo Ocean Race is an exceptional test of sailing prowess and human endurance.

Back then, the challenge was not a race, but more of a contest of one-upmanship in setting the fastest time between ports. Speed records instilled pride in the captains and crews and provided great recognition for their vessels. It was like social networking, but with storms and sharks.

The spirit that drove those commercial sailors through the world's most dangerous waters lives on in the Volvo Ocean Race. It is viewed as the pinnacle of achievement in the sport. The race's heritage is anchored (pardon the pun) in the exploits of two remarkable sailors of the last century - Sir Francis Chichester and Sir Robin Knox-Johnston. Both were men who drew worldwide acclaim for amazing solo voyages around the planet.

Their success on the seas inspired those in international sailing circles to create a race around the world for fully crewed yachts. The first race was held in 1973, and was then known as "The Whitbread 'round the World Race." The sponsor was Whitbread Group PLC, a UK-based hospitality company. The race was the longest, most demanding and perilous sporting contest in the world. Three sailors died in the first race.

Volvo took over sponsorship of the race, which is known today as the "Everest of Sailing," for 2001-2002 competition.  The Volvo Ocean Race opens to seven entries, each one a sailing team of 11 professionals. The race demands their utmost skills, physical endurance and competitive spirit. This is no mere regatta.

Each yacht sales day and night, for more than 30 days at a time on some of the race's legs. Each sailor handles different jobs onboard the boat. In addition to these sailing roles, there must be two sailors that have had medical training, as well as a sailmaker, an engineer and a media specialist.

During the Volvo Ocean Race, yacht crews truly live life at the edge. The ships do not carry fresh food, the sailors living on freeze-dried fare instead. They endure temperature swings from minus-25 to 105-degrees Fahrenheit. They each have just one change of clothes - which is one more than the folks stuck on "Gilligan's Island" had. Things can get a little smelly. There is hunger. There is sleep deprivation. And there is utmost trust in the boat and the skipper.

Florida has a long association with the Whitbread/Volvo Ocean Race. The 2011-2012 edition will be the fifth time the Sunshine State has welcomed the yachts. Besides Miami, Fort Lauderdale played host in 1989-90, 1993-94 and 1997-98.

The fleet will arrive in Miami, at Bicentennial Park on Biscayne Bay, after its charge north from the Brazilian port of Itajai.

You don't have to do anything as wild as sail around the world with one change of clothes to see the wild side of Volvo. Just come in and test-drive something racy, like the 2011 C30 R-Design.


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Volvo to Retain "Swedish Heart"
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